August 2019 - Increase Non-Dues Revenue through Professional Conference Management Services

Rely on AEG’s full service conference management to plan and facilitate your professional events. AEG utilizes the latest tools and technologies, effective marketing and outreach campaigns to drive attendance and proactive sales and prospecting to bring in additional revenue. Also, rely on AEG for location selection, hotel and subcontractor negotiation and management, as well as our award-winning design team to create custom graphics and memorable event branding.

To learn more about how AEG can help, click here.

August 2019 - Association Executives Group Provides Meeting Management for Aaop’s Annual Meeting in Orlando, Fl

Association Executives Group provides meeting management for AAOP’s 45th Annual Meeting in Orlando, FL.

Association Executives Group (AEG), an experienced association management firm, provided meeting planning, exhibit and sponsorship services, and onsite facilitation at the 45th Annual Meeting for the American Academy of Orthotists and Prosthetists (AAOP).

AEG worked to ensure the meeting ran smoothly and on budget. The company utilized their event processes and tools that have been in use for nearly three decades to pull off a 1,700-attendee event within only four months of planning. AAOP’s Educational Director mentioned, “I would like to say that I think it is largely thanks to AEG that everything went as smoothly as it did in Orlando! They kept track of all the gazillion different things and were fantastically successful in meeting and exceeding revenue goals. Kudos, and thank you!”

At this year’s meeting AEG employeed a more modern “go green” approach and eliminated water bottles at the event and, instead, offered fresh water stations throughout the meeting property and inside meeting rooms, as well as provided a sponsored water bottle for refilling. The change was not only more cost effective for AAOP, it also addressed the emerging concerns with the impact of plastic on our ecology and portrays an evolving attitude that attendees respond to positivtely, in particular the younger and more forward thinking members of the organization.

Additionally, AEG took a proactive approach to exhibit and sponsorships sales to increase overall conference revenue up 41% over the prior year. The company developed enticing sponsorship opportunities, adjusted the floorplan layout to maximize the exhibit hall space, and positioned and planned conference events in the exhibit hall to increase traffic allowing the exhibitors ample time to network.

August 2019 - Association Executives Group Gives Back!

Association Executives Group (AEG), an AMCI accredited association management firm, is committed to giving back. This year we partnered with the Hunger Task Force to help build stockboxes for local families in need. The boxes are comprised of healthy food that is delivered to local low-income families free of charge. Each month, nearly 9,000 boxes are delivered to families in Southeastern Wisconsin and AEG was thrilled to support Hunger Task Force with team labor to complete one of their monthly deliveries.

AEG’s employees took a day away from work to help those in need. “AEG was excited to spend the day with the Hunger Task Force,” said Denise Harris, CEO and President of AEG. “I am delighted to work with such a great team and to have this opportunity to give back to our community in a positive way. Helping others is not only character building and rewarding for everyone; it is truly needed at local non-profit organizations that are continuously burdened with financial and labor constraints. We will definitely be back to support Hunger Task Force again soon.”

August 2019 - Engaging Future Generations in your Association

In today’s dynamic world with technology and demographics in a constant state of flux, a “one-size fits all” approach to membership recruitment and retention is simply no longer viable. As a result, associations must modernize their thinking. For example, younger members joining associations today do not hold the same perspective about membership benefits as held by their more established peers, thereby compelling organizations to redefine their membership experience. Meeting this challenge requires associations to pay particular attention to member value across many age categories and physiographic profiles to ensure that they are addressing the needs and wants of all members.

To maintain relevance to current and future members, a continuous process of evaluation and an attitude that is malleable and open-minded to adjust to the needs of all generations will be necessary to stay relevant. Put into practice, it is important to preserve a focus on the older segments of the current workforce (Baby Boomers- born between 1946-1964, Generation X- born between 1965-1980) as well as expand our focus to capture the attention of Millennials, also known as Generation Y (born between 1981-1996), now the largest growing segment of the workforce in the United States, and ultimately, what will be the next influx of workers, Generation Z (born between 1997-2012)1, 2.

To appeal to the younger generations now in the workforce and others poised to join them as they near graduation from high school and college, it is critical that associations consider a variety of factors characterizing these demographics:

  • Need to make a difference
  • Desire for connection and community
  • Quest for recognition
  • Inherently technologically savvy
  • Enormous demand for their time, money, digital attention and social interaction

In order to address these characteristics of young professionals, associations can employ key strategies to focus membership outreach:

  1. Be mission and issue-driven – give younger members a platform where they can feel they are making a difference to individuals and society.
  2. Target specific demographics – find out what the next generations value and determine the messaging that will most powerfully convey what your association can offer to provide that value.
  3. Communicate with innovative and current technology– next generations are digital natives, so employ cutting-edge technology and social media to connect. Create websites that are interactive, engaging and mobile-ready as well as include engaging video and other high-impact digital content.
  4. Make it bite size – offer them micro-tasks and volunteer opportunities, micro-reading through individual blog posts and other content vehicles, the ability to weigh in on micro-issues at the grassroots level, and micro-learning options for professional development. Let them test the waters before committing to larger projects and activities.
  5. Be cost-effective – be mindful of the economic reality being confronted by the younger member (e.g., student loans, etc.) and consider establishing dues structures that reassure joining your association is worth the time and money required. There are many free online opportunities to network and build communities, so your solution has to stand out.
  6. Effectively on-board – first impressions still matter. Personalize initial interactions with new members and give them immediate value. Warmly welcome and involve them in your events to cultivate a strong sense of belonging.
  7. Provide opportunities to grow professionally and personally – create experiences for your members. Offer networking events with peer groups and educational opportunities for early career that are interactive and fun. The options to engage younger generations are many; their time, attention and money are much more limited.

In our next issue, we will dive deeper into the potential of educational and association conference programming to engage the various demographics and career levels.

Want to develop a membership marketing plan for your association? Contact AEG to get started today at 414-908-4924 or info@associationeg.com.

References
1Fry, Richard. Millennials are the largest generation in the U.S. workforce. Pew Research Center. 2019.
2Dimock, Michael. Defining generations: Where millennials end and generation Z begins. Pew Research Center. 2019.


How to Increase Sponsor Revenue For Your Event

HOW TO INCREASE SPONSOR REVENUE FOR YOUR EVENT

Sponsorships are often the biggest source of revenue for associations. We at AEG understand the importance of marketing to sponsors to match and exceed revenue goals year after year. Learn our top three tips to increase sponsor revenue at your next conference or event.

1. Set revenue goals and create an action plan.

Review your budget year after year and set goals that are in line with your previous year’s amount. For example, if you sold $20,000 in 2017, set a goal of achieving $25,000 in 2018, which is more realistic than trying to reach $100,000. We can work with your conference committee to create revenue goals and an action plan with target dates and tasks to meet those goals.

2. Spend time on lead research.

Previous sponsors and exhibitors should be contacted for sponsorships. Additional prospects can be found through research of similar trades, sister associations and competitors. Helpful tip: look at the sponsors for your competitors’ events as additional leads.

3. Keep looking for innovative ways for people to sponsor your event.

Common sponsorship materials include pens, tote-bags, and lanyards. You can also offer sponsored emails and social media posts during the conference season, premiere placement on your website, or placement in your program booklet. We can help you look for ways to innovate to your market and create opportunities that lead to more revenue.

Looking to outsource event planning and marketing for your organization? Contact Association Executives Group today at 414-908-4924 or info@associationeg.com.

Articles

August 2019 - Increase Non-Dues Revenue through Professional Conference Management Services

Rely on AEG’s full service conference management to plan and facilitate your professional events. AEG utilizes the latest tools and technologies, effective marketing and outreach campaigns to drive attendance and proactive sales and prospecting to bring in additional revenue.

Read The Full Article >

August 2019 - Association Executives Group Provides Meeting Management for Aaop’s Annual Meeting in Orlando, Fl

Association Executives Group (AEG), an experienced association management firm, provided meeting planning, exhibit and sponsorship services, and onsite facilitation at the 45th Annual Meeting for the American Academy of Orthotists and Prosthetists (AAOP).

Read The Full Article >

August 2019 - Association Executives Group Gives Back!

Association Executives Group (AEG), an AMCI accredited association management firm, is committed to giving back. This year we partnered with the Hunger Task Force to help build stockboxes for local families in need. The boxes are comprised of healthy food that is delivered to local low-income families free of charge. Each month, nearly 9,000 boxes are delivered to families in Southeastern Wisconsin and AEG was thrilled to support Hunger Task Force with team labor to complete one of their monthly deliveries.

Read The Full Article >

August 2019 - Engaging Future Generations in your Association

In today’s dynamic world with technology and demographics in a constant state of flux, a “one-size fits all” approach to membership recruitment and retention is simply no longer viable. As a result, associations must modernize their thinking. For example, younger members joining associations today do not hold the same perspective about membership benefits as held by their more established peers, thereby compelling organizations to redefine their membership experience. Meeting this challenge requires associations to pay particular attention to member value across many age categories and physiographic profiles to ensure that they are addressing the needs and wants of all members.

Read The Full Article >

How to Increase Sponsor Revenue For Your Event

Sponsorships are often the biggest source of revenue for associations. We at AEG understand the importance of marketing to sponsors to match and exceed revenue goals year after year. Learn our top three tips to increase sponsor revenue at your next conference or event.

Read The Full Article >

Press Releases

Association Executives Group's Sister Company, Harris Marketing Group Wins IMPACT20 Award For Best Website Functionality

OAK CREEK, WI, October 20, 2020 – Association Executives Group’s (AEG), sister company, Harris Marketing Group, a women-owned, full- service marketing company located in Oak Creek, Wisconsin, wins IMPACT20 Award for Best Website Functionality from the Internet Marketing Association.  The award was in recognition of HMG’s work on one of AEG’s clients for the design, creation and implementation of the American Society of Anesthesia Technologists and Technicians (ASATT) website.  IMPACT20 awards exemplify best-in-class creativity, expertise and results achieved by the top practitioners of internet marketing.

Read The Full Press Release >

AEG Remodels Traditional On-site Conference To Fit Virtual Platform In Response To COVID-19 Pandemic For Association, ASATT

OAK CREEK, WI, September 16, 2020 – Association Executives Group (AEG) transitioned previously planned on-site conference for The American Society of Anesthesia Technologists and Technicians (ASATT), to a virtual one.  With there seeming to be no near end in sight with the Covid-19 pandemic, and with the limitations on social gatherings, AEG made the decision to transition ASATT’s 2020 conference to a virtual platform just weeks before the scheduled event.

Read The Full Press Release >

AEG Acquires New Client, Campus Safety, Health, And Environmental Management Association (CSHEMA)

OAK CREEK, WI, July 15, 2020 – Association Executives Group (AEG) acquires new client, the Campus Safety, Health, and Environmental Management Association (CSHEMA). CSHEMA supports and educates Environmental Health and Safety (EHS) professionals to empower and to improve the profession in campus environments. AEG has been contracted to provide full service, association management services including, but not limited to, membership management, board/committee governance, events and meetings facilitation, project management, financial management, market research, strategic planning, website design and development, and content development.

Read The Full Press Release >

AEG Transitions Association Client, AAMAS, to Virtual Conference

OAK CREEK, WI, May 26, 2020 – Association Executives Group (AEG) transitions the American Association of Medical Audit Specialists (AAMAS) 26th annual conference in 2020 to a virtual platform.  Continued concerns over large group gatherings and extended dates for Safer at Home proclomations during the Covid-19 Pandemic helped to guide management decisions to transition the annual conference to a virtual platform. TheAAMAS conference, which was initially scheduled on April 21, 2020 in Louisville, KY, was rescheduled to May 18, 2020 and was live streamed across the country with the move to a virtual platform.

Read The Full Press Release >

Association Executives Group Creates New Website for Association of Educational Therapists, Builds Unique Member Marketing Program

OAK CREEK, WI, May 6, 2017 – Association Executives Group (AEG) announces that they have completed a new association website design for the Association of Educational Therapists (AET). AEG also worked with AET to redesign their website and the AET brand. The new site is built on the Joomla content management system. Previously their site was developed in an older HTML platform. AEG also redesigned the AET brand including their marketing materials, newsletter template, and publication design.

Read The Full Press Release >

Association Executives Group Redesigns the NABC Website

OAK CREEK, WI, March 3, 2017 – Association Executives Group (AEG) worked with the National Auto Body Council (NABC) to redesign their website and improve their brand. The NABC website redesign project came with new features such as a shop locator, member directory, and more. To see the new and improved website, visit www.nationalautobodycouncil.org.

Read The Full Press Release >

Association Executives Group Celebrates 30 Years in Business

OAK CREEK, WI, September 6, 2016 – Full-service association management company, Association Executives Group (AEG), is proud to celebrate 30 years of providing association management and outsourced services to nonprofits, organizations, and associations across the United States.

Read The Full Press Release >

AEG Announces an Expansion through the Asset Purchase of a Local Management Firm

OAK CREEK, WI, April 14, 2016 – Association Executives Group (AEG) and its sister company, Harris Marketing Group (HMG), announce their recent purchase of the assets and contracts of a local association management agency.  As a result of the expansion, AEG and HMG have moved their headquarters from Wales, WI to Oak Creek, WI, in order to be more centrally located to the Milwaukee Metro area.

Read The Full Press Release >

Harris Marketing Group Certified as a Women's Business Enterprise

WALES, WI, January 26, 2009 – Denise Harris, President of Association Executives Group and Harris Marketing Group in Wales, is pleased to announce that Harris Marketing Group, a sister business specializing in marketing and website development, received national certification as a Women’s Business Enterprise by the Women’s Business Development Center-Chicago, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC).

Read The Full Press Release >

Denise Harris, President of Association Executives Group, Named Director For The Wisconsin Breast Cancer Coalition Board

WALES, WI, December 21, 2008  Association Executives Group (AEG) and the Wisconsin Breast Cancer Coalition (WBCC) are pleased to announce that Denise Harris, President of AEG and a long-time resident of Mukwonago, has been elected as a new Director to the Board of the Wisconsin Breast Cancer Coalition.

Read The Full Press Release >

We Need Your Support: Shock Campaign For "Ridin' To A Cure" Rock River HOG Adopts New PR To Benefit Breast Cancer Research In Wisconsin

WALES, WI, September 22, 2008 – Association Executives Group (AEG) is pleased to announce that it was selected by the Rock River Harley Owner’s Group (HOG) to develop a public relations campaign to promote their 2008 “Ridin’ to a Cure” fund raising event that annually benefits breast cancer research in Wisconsin.

Read The Full Press Release >

Owner of Association Executives Group Spearheads Building Restoration

WALES, WI, July 1, 2007 – In this age of widespread residential and commercial development, an old building may not have a chance to survive unless you find someone who believes in a renaissance. Denise Harris saw enough potential in a building on the northeast corner of Highway 83 and Main Street in Wales that she purchased it and returned it to its former glory through a significant restoration and expansion process.  Today, the 5,000-square foot facility is the home of Association Executives Group, a full-service association management company.

Read The Full Press Release >

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